Wholesome Wave
About Wholesome Wave
Wholesome Wave is a national nonprofit that pioneered SNAP incentive programs, making fresh produce more affordable at farmers markets and other healthy food retailers.
"To make fresh, local food affordable for all."
Visit WebsiteWhy They Were Selected
Created the Double Value Coupon Program model now replicated nationwide
Fruit and Vegetable Prescription program integrates food into healthcare
Policy advocacy helped secure $250M+ in federal funding for SNAP incentives
Research demonstrates significant health and economic impacts
How They Align with One Health
Human Health
Wholesome Wave's prescription produce program treats food as medicine, demonstrating measurable improvements in health outcomes for patients with diet-related diseases.
Environmental Health
By increasing demand for farmers market produce, SNAP incentives support local farms practicing sustainable agriculture.
Food Systems
Wholesome Wave's policy advocacy has fundamentally changed how the federal government supports food access, creating sustainable funding for nutrition incentives.
Their Impact
"When we make healthy food affordable, we see dramatic changes in what people eat and how they feel."
Get Involved
Inspired by Wholesome Wave's work? Here's how you can support local food systems in your community.