Wholesome Wave
About Wholesome Wave
Wholesome Wave is a national nonprofit that pioneered SNAP incentive programs, making fresh produce more affordable at farmers markets and other healthy food retailers.
"To make fresh, local food affordable for all."
Visit WebsiteWhy They Were Selected
Created the Double Value Coupon Program model now replicated nationwide
Fruit and Vegetable Prescription program integrates food into healthcare
Policy advocacy helped secure $250M+ in federal funding for SNAP incentives
Research demonstrates significant health and economic impacts
How They Align with One Health
Human Health
Wholesome Wave's prescription produce program treats food as medicine, demonstrating measurable improvements in health outcomes for patients with diet-related diseases.
Environmental Health
By increasing demand for farmers market produce, SNAP incentives support local farms practicing sustainable agriculture.
Food Systems
Wholesome Wave's policy advocacy has fundamentally changed how the federal government supports food access, creating sustainable funding for nutrition incentives.
Their Impact
"When we make healthy food affordable, we see dramatic changes in what people eat and how they feel."
Claim Your CropCart Markets One Health Award
For Wholesome Wave Team Members
Congratulations! You have been recognized with the 2026 CropCart Markets One Health Award. Claim your award to receive a verified badge that you can add to your website, promotional materials, and social media. The badge links back to this award page so your customers, partners, and supporters can learn about the great work you are doing.
<a href="https://www.cropcartmarkets.com/one-health-award/wholesome-wave"
target="_blank" rel="noopener noreferrer">
<img src="https://www.cropcartmarkets.com/images/one-health-award-badge.png"
alt="Wholesome Wave - CropCart Markets One Health Award 2026"
width="150" />
</a>Copy this code and paste it into your website footer, about page, or homepage. The badge will link directly to your award page at cropcartmarkets.com/one-health-award/wholesome-wave
Get Involved
Inspired by Wholesome Wave's work? Here is how you can support local food systems in your community.