Southcentral Wisconsin Regional Harvest

Rooted in the agricultural tradition of Wisconsin, Southcentral Wisconsin Regional Harvest in Janesville offers a weekly opportunity to buy directly from the farmers and producers who grow your food.

The market operates on a schedule of Seasonal - contact organizer for schedule. Arriving in the first hour typically means the best selection.

Southcentral Wisconsin Regional Harvest draws vendors who specialize in Vegetables and Fruits, giving shoppers a well-rounded selection of locally grown and crafted goods.

Shopping at a farmers market like Southcentral Wisconsin Regional Harvest is a different experience from buying groceries at a chain store. Vendors at Southcentral Wisconsin Regional Harvest are not middlemen — they are the farmers, bakers, cheesemakers, and food artisans who produced what they are selling. That directness creates a quality and freshness that supply-chain grocery products rarely match.

The seasonal nature of a farmers market is one of its most distinctive features. Southcentral Wisconsin Regional Harvest carries what Janesville-area farms are currently harvesting, which means the selection is always an honest reflection of what is growing well in the region right now. Early-season markets tend to be heavy on greens and transplants; midsummer is the peak of variety; fall transitions to roots, alliums, winter squash, and preserves. Regular shoppers come to understand this rhythm and plan their cooking around it.

Every vendor at Southcentral Wisconsin Regional Harvest is there because they chose to sell directly to consumers — which generally means they take more pride in what they bring to market. Asking questions about how something was grown, what is coming next week, or how to cook something unfamiliar is not just welcomed at most farmers markets; it is part of the culture.

For Janesville residents, Southcentral Wisconsin Regional Harvest is more than a market — it is a weekly gathering that supports local livelihoods and builds food security in the neighborhood.

Contact Southcentral Wisconsin Regional Harvest directly to learn about accepted payment methods, including whether SNAP/EBT benefits are accepted.