Umpqua Valley Farmers Market

Umpqua Valley Farmers Market operates in Roseburg, Oregon as a dedicated space for small farms and local food businesses to sell directly to the public — no middlemen, just fresh goods.

Market hours are Saturdays, 9 AM - 1 PM, May - October 2026. Hours and participating vendors may vary — verify before making the trip.

Umpqua Valley Farmers Market's vendors collectively offer Vegetables and Fruits, with the full range of products reflecting what Market producers are harvesting each week.

Umpqua Valley Farmers Market is part of a national network of farmers markets that have grown substantially over the past two decades. According to USDA data, the number of registered farmers markets in the United States has expanded significantly, reflecting growing consumer demand for local, transparent food sourcing. Umpqua Valley Farmers Market contributes to that network by giving Roseburg-area growers and food producers a reliable, recurring venue for direct sales.

For consumers, the practical benefit of shopping at Umpqua Valley Farmers Market is freshness. Produce sold at a farmers market is typically harvested within 24 to 72 hours of sale — far less time than the average transit and distribution time for produce in conventional supply chains. That shorter journey from field to table has real implications for flavor, nutritional density, and shelf life at home. Strawberries bought at Umpqua Valley Farmers Market on a Saturday morning are simply a different product from strawberries that have traveled across the country in a refrigerated truck.

The economic impact of a market like Umpqua Valley Farmers Market is also worth noting. When you spend money at Umpqua Valley Farmers Market, most of that money stays within the Roseburg area. Small farms and food businesses that sell direct-to-consumer do not depend on wholesale distribution margins, which means a larger percentage of each sale goes back to the producer — and back into the local economy. That is a meaningful difference from shopping at a national chain retailer.

Umpqua Valley Farmers Market reflects Roseburg's commitment to local food systems, creating a marketplace where producers and consumers can build lasting relationships grounded in trust and quality.

Contact Umpqua Valley Farmers Market directly to learn about accepted payment methods, including whether SNAP/EBT benefits are accepted.