Greenway Station Farmers' Market

As a registered farmers market in Middleton, Wisconsin, Greenway Station Farmers' Market connects the local community with the growers and artisans who supply fresh, seasonal food throughout the market season.

Market hours are Seasonal - contact organizer for schedule. Hours and participating vendors may vary — verify before making the trip.

From Vegetables and Fruits, Greenway Station Farmers' Market gives shoppers access to a wide range of locally sourced products each market day.

Greenway Station Farmers' Market is part of a national network of farmers markets that have grown substantially over the past two decades. According to USDA data, the number of registered farmers markets in the United States has expanded significantly, reflecting growing consumer demand for local, transparent food sourcing. Greenway Station Farmers' Market contributes to that network by giving Middleton-area growers and food producers a reliable, recurring venue for direct sales.

For consumers, the practical benefit of shopping at Greenway Station Farmers' Market is freshness. Produce sold at a farmers market is typically harvested within 24 to 72 hours of sale — far less time than the average transit and distribution time for produce in conventional supply chains. That shorter journey from field to table has real implications for flavor, nutritional density, and shelf life at home. Strawberries bought at Greenway Station Farmers' Market on a Saturday morning are simply a different product from strawberries that have traveled across the country in a refrigerated truck.

The economic impact of a market like Greenway Station Farmers' Market is also worth noting. When you spend money at Greenway Station Farmers' Market, most of that money stays within the Middleton area. Small farms and food businesses that sell direct-to-consumer do not depend on wholesale distribution margins, which means a larger percentage of each sale goes back to the producer — and back into the local economy. That is a meaningful difference from shopping at a national chain retailer.

Greenway Station Farmers' Market reflects Middleton's commitment to local food systems, creating a marketplace where producers and consumers can build lasting relationships grounded in trust and quality.

Contact Greenway Station Farmers' Market directly to learn about accepted payment methods, including whether SNAP/EBT benefits are accepted.